The Newlyweds in the Wedding Car

Ferrying the bride and groom into their new life together—the moment they step out of the church or town hall and climb into the wedding car, they sit side by side for the very first time. With a professional driver at the wheel and a host of ceremonial details dictated by etiquette, choosing the right vehicle becomes essential. But how do you decide?

Stick to the overall theme of your ceremony. A shabby-chic wedding calls for something quaint, a classic affair points to an antique car, and a retro-themed celebration favors vintage models. Your gown’s silhouette can also guide you: a sleek, column skirt works fine in a snug cabin, while a sweeping dress with veil and train demands more space. And whatever you choose, be sure your florist or decorator handles the ribbons and blooms that will adorn the car.

Rentals range from Cadillacs and Rolls-Royces to Bentleys, Jaguars, Porsches, BMWs, and Mercedes—plus charming Fiats 500 or classic Volkswagen Beetles for a playful twist. Brand, engine size, and whether you hire a driver all affect the cost. Fees are usually charged by the hour or by mileage, and—VAT aside—often include fuel and passenger insurance. If you opt for an antique vehicle, verify it has the proper road-use permit. Traditionally, the bride’s family covers rental expenses; avoid a bulky limo if your route involves narrow streets or heavy traffic. Two-seaters are reserved for the drive away after the ceremony—before then, a stately classic is the only acceptable choice.

A simple white ribbon around the door handles plus a small floral arrangement on the rear floorboard are all you need to signal “wedding car.” The bride takes the back seat behind the driver, accompanied by her father; the front passenger seat remains empty. The driver—whether a hired professional, a relative, or a close friend—will assist both father and bride when they arrive at the venue, parking as close as possible and opening doors in the proper order.

Inside, you’ll often find leather upholstery and a lounge-style seating area complete with champagne, glasses, and an ice bucket. Many cars also offer TV, internet access, ceiling-mounted mirrors, a partitioned rear window, and an intercom to speak with the driver. Limos are traditionally white (though pastel pink is tempting), and the chauffeur’s gloves must be white, too. Stretch models can reach up to 8.6 meters and seat eight passengers—an unmistakable sign of a truly luxurious wedding.

If you’re feeling adventurous, why not arrive in a gleaming Ferrari convertible? Just mind your hairstyle. A 1960s-style Vespa or motorcycle can add a playful, retro edge—provided your dress isn’t too voluminous. Ribbons, bows, and cheeky decals suit a VW van, while a Smart car wrapped like a giant gift box makes a fun statement. For maximum drama, fly in by helicopter or even drift down in a hot-air balloon—you’ll steal the show. But for the ultimate romantic flourish, nothing beats a horse-drawn carriage or elegant landau led by majestic white horses.