Not long after World War I, cars began to fill the roads as prices fell and more people could afford them. The spotlight shifted to Detroit, where Henry Ford pioneered mass production. The newly perfected assembly line and conveyor belts slashed build times and costs. In 1896 Ford unveiled the Quadricycle—a gasoline engine on a frame with four bicycle wheels. Two years later he founded the Detroit Automobile Company and, in 1903, the Ford Motor Company. Even before that, in 1902, Ford had captured headlines with the 999 racing car, which reached 150 km/h.
His next model, simply known as the Two-Cylinder Car, was designed for mass production and could hit 70 km/h. Ford sold about 1,700 units in two years. Then, in 1908, came the Model T—a genuine revolution in assembly-line manufacturing, with each car assembled in just 93 minutes. Between 1908 and 1927, some thirteen million Model Ts were sold before production ceased.
After the war years, Ford’s technology was adapted for military use and expanded into yachting and aviation. More than a century on—with over 150 models to its name—Ford remains a colossus in Detroit alongside Chrysler and General Motors, each competing for new successes and a lasting legacy.